case study

How Vestas Makes Their Job Ads More Inclusive With Develop Diverse

Vestas case study
industry 2

Electrical equipment

location-circle 2


user 2
number of employees

29000+ employees

About Vestas

Vestas is a global renewable energy leader in the electrical equipment industry. Founded in 1945, the company has a presence in 85 countries. They are looking for ways to create more diversity across the entire organisation.


Lise Linnebjerg

“Develop Diverse is not only enabling us to attract a diverse pool of candidates, but it has also been a great tool to use to kickstart the conversation with hiring managers about our language and how we become more inclusive as an organisation.”

Lise Linnebjerg
Vice President – Global Talent Management

Why Vestas came to Develop Diverse

As a part of the corporate strategy, Vestas, had set a goal to be 25% women in corporate leadership positions by 2025. To achieve this goal, Vestas looked for solutions that could enable them to attract a more diverse talent pool.

The first step was to focus on getting more women in our corporate leadership positions. But diversity is much more than gender, so the next step was to introduce more dimensions of diversity. “We plan to implement one new topic to our D&I strategy each year,” says Lise Linnebjerg, VP of Global Talent Management at Vestas.

Lack of women in corporate leadership

Vestas first step was to focus on getting more women in their corporate leadership positions.

Lack of qualified female applicants

Vestas was struggling to find qualified female applicants and needed help.   

Needed to attract more diverse talent
To reach their 2025 goal,
Vestas needed a solution that could enable them to attract more diverse talent.
Vestas case study

What Vestas solved with Develop Diverse

With Develop Diverse, Vestas is already being more inclusive to a more diverse pool of candidates – not just women. When using the software for their job ads and Employer Branding materials, they make sure that their job ads are inclusive to people of all ages, with disabilities, different ethnicities, and neurodiversity.

At Vestas, all recruiters are being measured monthly to ensure they scan all job ads. It is “now a part of the standard process,” Lise says. Today, it enables Vestas with training their Talent Acquisition team to become more aware of their biases: 

“Every time we run a job ad through Develop Diverse, we become better at writing inclusively. We see the biased words being highlighted repeatedly, and over time we are becoming better at avoiding using those words.”

Using Develop Diverse has also been a great resource to start talking more tangibly about D&I in Vestas:

“Develop Diverse has been a useful tool to start the D&I conversation with hiring managers. It has given us concrete examples of how we may become even more inclusive than we are today.”

Lise Linnebjerg

“We quickly saw an impact when we used Develop Diverse. We therefore decided to use it for all job ads for Corporate Leadership Positions in all regions.”

Lise Linnebjerg
Vice President – Global Talent Management

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