The term affinity bias refers to us automatically preferring people who are like ourselves in certain qualities – they have the same hobbies, they like the same movies, cook the same food… When face to face with such a person, we automatically feel a kinship and think of them as more trustworthy. This can have a huge effect on hiring new people, especially for people who have little to no experience in the field of hiring and recruitment.
Why is that a bad thing?
More than a company in any other phase, start-ups rely on inexpensive innovation and fast problem-solving. And that means teams have to be able to look at issues and questions from as many points of view as possible using as little resources as possible. The best way to examine problems from many sides is to make sure that you have a broad spectrum of natural perspectives and for that, yes you guessed it, you need a diverse team.
But don’t just take our word for it. Read about the experiences of Kjartan Slette, COO and co-founder of Unacast, about how hiring copies of themselves almost cost them the future of the company and about the efforts they put into building a diverse and inclusive workspace.
Today, if you want your business to be successful, you have to be able to be adaptable and creative to keep up with a market that changes at an ever increasing pace with the affluent demographics shifting continuously and rapidly. One of the best ways to keep up with the needs of the market is to have that market properly represented on your team.
Practical steps you can take
It all starts with hiring diverse talent, making sure you invite them to apply to your job listings. There are several ways to do that, of course, but one of the most efficient ways is to check and de-bias your job ads with the DD-scan. We currently offer a 14 day free trial and assistance to set up and carry out your own pilot to best estimate the benefits our inclusive writing solution can bring to your organisation.
However, diversity without inclusion means nothing. To help with that facet, we offer inclusion trainings in the form of workshops (contact us at firstname.lastname@example.org to find out more) and we also recently compiled an amazing list of practical tips and tricks for an inclusive workplace in collaboration with The Hub.
The most important thing, as always, is to keep an open mind to learning new things — because when you genuinely dive into the world of Diversity and Inclusion, you’ll learn something new about yourself, your fellow humans and respect every day.